Family-owned and operated, California Grill was founded in 1996, and has evolved into a highly successful modern family restaurant serving breakfast, lunch and dinner. Priding itself on serving both traditional and unique dishes using only the freshest ingredients, in a warm, light-filled atmosphere, California Grill has taken the upscale fast-casual restaurant model to another level.
Recognizing the market demand for quality, reasonably-priced food and superior service delivered with a touch of sophistication, California Grill is confident that their proven business model will be a popular and profitable addition to the competitive franchise landscape.
Almost every community has their share of restaurants, but the truly successful ones become neighborhood institutions. California Grill has several distinct qualities that set us apart from the competition, making a franchise a solid investment.
Capitalizing on both traditional and recent trends in restaurant revenue generation, California Grill offers not only takeout and in-person dining, but also catering services, ghost kitchen selections, and chef-quality meal kits for busy families.
Via consistent use of marketing collateral, the California Grill brand is easily recognizable within its market, and known for offering gourmet breakfast items, burgers, decadent desserts and unique sides, made with the freshest ingredients and sold at competitive prices. The proven strength of this operating model will allow for similar duplication in new markets.
More than just a place to eat, the California Grill flagship location is a community anchor. By providing reliable service and consistent quality along with participation in numerous local charities and events, our business model encourages both high visibility and customer loyalty.
California Grill’s internal purchasing system allows for the negotiation of quantity discounts on behalf of all its members, saving franchisees both money and time.
5% of gross sales
3% of gross sales
With well-defined processes and systems in place, California Grill will provide unparalleled training and support. Our extensive California Grill University program offers everything a franchisee needs to ensure operational success. From training portals to one full year of personalized coaching, each franchisee as well as their upper management will have the opportunity to get dialed in to California Grill’s culture of success.
To include unit operations, maintenance, customer-service techniques, product ordering, pricing guidelines, and administrative procedures.
We will help you leverage our recognizable brand via the development of advertising materials and strategies, consumer marketing plans, and materials.
We will provide our continued research methods and techniques to enhance unit-level profitability.
The number one quality necessary for franchisee success is dedication to customer satisfaction and relationship-building, as well as a high level of competence in marketing and sales. The ideal California Grill candidate will show:
A restaurant has many moving parts, so staying on point with P&Ls, inventory, ordering, scheduling and staff management means that a franchisee must be able to multitask.
Fast-paced working environments like California Grill require well-honed problem solving and decision-making skills. A franchisee should have prior business ownership experience if they intend on being the owner/operator.
California Grill’s reputation has been built on delivering quality products and exceptional service in a fun, welcoming environment. The continued success of the brand image requires franchisees to show the same degree of integrity and commitment to the customer experience.
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